Need more TIME? Multiply it.


“You cannot solve today’s time management problems,
with yesterday’s time management thinking. What we’ve noticed, is the emergence of a new type of thinker, somebody that we refer to, as a multiplier.”

– Rory Vaden

Have you ever watched a Ted Talk? If not, you should consider it. People from about every field and walk of life share their thoughts on the most interesting subjects. I like to listen to them while I’m in the shower or working by myself. The effect is kind of like one big motivational meme. Something that sparks thinking and encourages you to do great things.

One that I remembered and returned to recently was a talk by self-discipline expert, Rory Vaden, about time. He highlights the fact that prioritizing and other efforts by time management gurus, although helpful, do not– cannot– create more time. We are all always lamenting the fact that there’s only 24 hours in a day. And so, Rory talks about time multipliers. The link for the talk is below, but I’m going to post a few highlights here.

The main idea is that time multipliers judge tasks not only on how important they are, but how long they will be important. Vaden labels this measure, significance. This judgement on how significant something is leads the multiplier to then take action.

One can then decide which things to say “no” to today to make time tomorrow. And as Vader points out, any time you say “yes” to something, you’re saying “no” to everything else anyways. So, multipliers don’t struggle to say “no”. Anything that isn’t going to be significant to you tomorrow, or in the long run comes into question. I recently made a decision to cut out something that I realized was a time investment in an organization that wouldn’t be significant to me in the long run. That’s multiplying time. I can instead invest in something that will have benefits in my “now” and in the future.

The biggest takeaway from the talk is that multipliers invest time today in a way that makes tasks easier and less time consuming tomorrow. The example used is automating bill pay. Taking the time today to set that up in order to save time every month. That yields a better return on your time investment than just paying the bills today.

As Mr. Vader says, “The way that wealthy people think about money is exactly the same way that multipliers think about time. And they give themselves the permission to invest–invest the time and energy to automate the process.”

So, if by now you’re interested in learning how to grow in your productivity, check out the full Ted Talk below! (Then get busy with your math! 😀 )


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